Smyth Jewelers
How does a 100-year-old Baltimore jeweler reach an audience of 25-year-olds? That was the challenge we faced when trying to attract young engagement ring buyers to Smyth Jewelers in Baltimore. They needed to feel like Smyth was their store — not their parents', or grandparents'.
We employed a host of non-traditional media designed to reach singles in their 20s: inventive coasters placed in bars, sidewalk decals encouraging men to drop to their knees and propose, clever airplane banners flying over music festivals, and more. All of which pointed to a special microsite —GetEngagedHere.com — offering ring-buying advice, plus fun services like a "Dating Duration Counter" that allowed you to e-mail your sweetheart with a timer indicating exactly how long you've been dating.
The campaign continues to be the talk of Baltimore, and has helped Smyth achieve a 15 percent increase in diamond sales.
Spotlight
This video for Towson University makes the case for the school to purchase Baltimore's historic Senator Theater.
Watch NowHello, we're MGH! A Baltimore advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. But that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients. We've been at it since 1995 with great success. Take a look.
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Social Media Adoption Yields New Customers For Small Businesses -- Media Post http://bit.ly/cZiOyr
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RT @AdweekDotCom: Tweets Gain Traction w/ Fortune 500 Firms - http://bit.ly/awUDiJ
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RT @RussWalters: We are looking for Spring Social Media Interns (@mghus) Read about the position here -http://bit.ly/9jxoXe
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@mdchamber Thanks!
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@rlibby01 No problem!
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