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Ocean City, Maryland Department of Tourism

The year 2009 will go down as one of the worst economic periods in U.S. history. Unless, of course, you were in Ocean City, Maryland. Despite a dire worldwide recession, and tourism numbers that plummeted nationwide, Ocean City had a very good year.

Much of the credit goes to an integrated MGH campaign featuring "Rodney," an O.C. lifeguard who rescues people from their mundane, stressful lives, and whisks them to Ocean City.

Faced with research that showed 31% of Americans had already canceled, postponed, or reduced the amount of vacation they would take that year, we knew we had to boldly give people permission to vacation.



This TV commercial is part of a campaign that introduces "Rodney," the Ocean City, Maryland, lifeguard who rescues people from boredom.
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This TV commercial is part of a campaign that introduces "Rodney," the Ocean City, Maryland, lifeguard who rescues people from boredom.
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Rodney rescues the entire East Coast from boredom in this spot for Ocean City, Maryland.
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Rodney rescues the entire East Coast from boredom in this spot for Ocean City, Maryland.
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Rodney the Ocean City Maryland spokesguard is back, and this time he's rescuing a plane full of weary travelers and whisking them to a relaxing and enjoyable OC vacation.
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As Ocean City, Maryland, celebrates the "Summer of Thanks," grateful vacationers show their gratitude to Rodney the spokesguard, who rescued them from boredom and brought them on their OC vacation.
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Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients. We've been at it since 1995 with great success. Take a look.

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