While demographic and behavioral information is at every marketer’s fingertips, it’s what happens next that separates MGH from the pack. Before launching digital marketing campaigns, we gather all available data to build target audience profiles and develop a comprehensive, integrated digital strategy based on each client’s unique needs. Because of the growth of social media advertising, our digital and social teams work together to create plans to reach targeted users at every touch point online. And we monitor campaigns daily through various tools to improve campaign performance, so if something’s not working, we adjust the strategy immediately.
Whether it’s paid search, display, mobile or social media advertising, our teams work tirelessly to secure strong results for our clients through continued campaign optimization, customized ad copy and targeting/retargeting tactics that keep your brand in front of key audiences and motivate them to take action.