Andy Malis
President
Andy Malis started MGH at his kitchen table in 1995. Frankly, he's tired of seeing that fact written down. He'd much rather tell you about how the agency has become one of the largest in Baltimore since then. How we've picked up some very high-profile local, regional, and national accounts, and attracted some of the best account, media, PR, interactive, and creative staff anywhere. But his partners insist that he leave this fact in his bio for a simple reason: He's very much the same unassuming guy who started the agency way back when. Having been a client - a regional marketing manager for Weight Watchers International - and a VP at a huge national shop (Doner), he's seen what agencies do right, and wrong. And he's intent on building a better one. Where clients are listened to, not talked down to.

Andy is a frequent speaker and writer on marketing, and was recently named one of The Daily Record's 60 Most Influential Marylanders. Yet despite all of MGH's success, he refuses to start acting like the caricature of an agency president - self-absorbed, condescending, and aloof. Talk to him. You'll see.

Andy graduated from the University of Maryland, College Park, with a degree in communications. He currently serves on the board of directors for the YMCA of Central Maryland and Northwest Hospital Center, and is a member of the Towson University Communications Department Board of Advisors. He and his wife Elizabeth have two daughters, Emily and Melinda.
Jane Goldstrom
Executive Vice President, Media Director
Everyone likes Jane Goldstrom, the "G" in MGH. She just has this way of instantly earning your friendship, and your trust. It's not just her 2+ decades of media buying and planning experience - including more than 10 years at Doner, where she supervised more than $200 million in annual media spending. It's that, when you sit down with Jane to discuss a media plan, you get the feeling that she actually cares about your business and wants to help. Andy Malis lured her away from Doner for this very reason.

Jane can negotiate a wicked deal, and still make a rep feel like her best friend. And she's proud to say that she's built a department with similar traits - a talented staff capable of planning and buying any market, anywhere. She's also quite skilled at stretching a dollar, through innovative, value-added promotions, sponsorships, and bonus spots. Jane is a research fanatic who insists on having the latest technology in-house to be able to look at the numbers beyond the obvious. But if she ever puts "I Love Lucy" and "The Dick Van Dyke Show" into your media buy, question her. She's addicted to those shows.

Jane graduated from the University of Maryland, College Park, with a degree in advertising design. (A lot of good that did her.) She and her husband Mark have three children.
Terra Hopson
Executive Vice President, Creative Director
Terra Hopson never set out to be an agency owner. But like so many talented people, she just couldn't help it. Terra's work as a graphic designer was gaining her recognition far beyond the reaches of Baltimore. People were paying attention to her bold, simple design solutions and demanding that she work on their accounts. One of those people was Andy Malis, who crossed paths with Terra at a small, boutique agency early in his career and literally begged her to join him when he launched the business in 1995. She hasn't looked back since.

The "H" in MGH, she's most comfortable sitting behind an artist's pad, or a computer screen. But her work speaks loudly and clearly and demands attention. Terra's work on behalf of clients large and small does just that. It's also garnered the attention of our industry, resulting in numerous local, regional, and national awards. She's too modest to show you them. But one look at her work, and you'll feel like handing her a trophy, too.

Terra graduated from Towson University with a degree in visual communications. She's also studied extensively at the Maryland Institute College of Art. She and her husband Mark have a daughter Alex and a son Nathaniel.
Mike Skandalis
Executive Vice President, Associate Media Director
Mike Skandalis doesn't like waiting. And as the agency's resident tracking expert, he doesn't have to. With an extensive background in media planning, Mike leads a team that uses a variety of innovative software to tell you almost instantly whether your communication is working. He can then adjust your buy, or your marketing efforts, just as fast. Broadcast spot? Mike can tell you when your commercial actually ran, and what the response was to that exact spot. Web banner? Mike can measure clicks hourly if you'd like, and even tell you where they went after they clicked. Telephone number? Mike can set you up with a service that lets you know who called, how long they talked, and, if you choose, you can even listen in on the call. Direct mail? Mike can tell when your mail arrives, down to the address.

Mike graduated from Towson University with a degree in mass communications. He and his wife Jackie have a son, Jack, and a daughter, Kate. Mike has less luck keeping track of them.
John Patterson
Executive Vice President, Creative Director
John Patterson likes attention. He craves it, actually. Not so much for him, but for his clients. A writer by trade, John is known for creating television, radio, print, and direct mail that is talked about - by the general public, by the press, and by the advertising industry. He's convinced a group of otherwise stuffy business executives to dance around Baltimore to the Nutcracker Suite. He's put an entire symphony orchestra in a suburban backyard. It's the "buzz factor" that his work creates that first attracted the attention of Andy Malis, who recruited John to MGH in 2003.

John's previous job, as creative director at Doner, gave him the experience to handle production budgets exceeding $1 million. But John is just as happy creating a small print ad that surprises people with a simple, yet startling, headline. He's been a copywriter for 20+ years, and is the recipient of numerous industry awards - including the Gold Medal for Copywriting from the New York International Advertising Festivals. His background nicely complements that of his partner, Terra Hopson. In fact, they don't even argue with each other.

John graduated from the University of Maryland, College Park, where he was also managing editor of the award-winning daily newspaper, The Diamondback. He and his wife Cathi have two boys, Louie and Sam.
Beth Willard
Executive Vice President/Director of Strategic Marketing and Integration
Beth Willard can see into the future. And while she hasn't yet predicted the next Powerball winner, she is quite adept at helping our clients position themselves for tomorrow. Beth relies on both research, and the ingenuity of our staff, to create meaningful, relevant strategies for a very modern marketplace. She then decides which MGH services to employ - from traditional advertising and PR to social media and search engine marketing - and makes sure they work in tandem with each other.

Beth came to MGH after 15 years at Doner, where she supervised a number of large, national accounts including PacifiCare, Scudder and AEGON. She became known both for her tremendous strategic insight, and her never-give-up determination. She demands results, from herself and others, and constantly re-jiggers her strategies to optimize a client's return on investment.

Beth graduated from Goucher College with a degree in fine arts and has studied art and design in both Greece and the Maryland Institute College of Art. (Don't ask how she got her current job.)
Laura Crovo
Senior Vice President, Public Relations Director
Laura Crovo has been a reporter. She's been a legislative aide. And, she is the mother of a newborn and preschooler. It's this battle-tested resume that makes her eminently qualified to be our Public Relations Director. Laura's responsible for MGH's growing repertoire of PR services - including media relations, community relations, crisis communications, cause marketing, internal and stakeholder communications, and more.

In addition to her supervisory duties, she's taken the day-to-day lead on many high-profile campaigns, including the Great American Weigh In for Weight Watchers and The National Canine Weight Check for Pfizer Animal Health. Other successes include campaigns for Meritain Health, University of Maryland University College, Towson University, Medifast, Nobel Learning Communities, and the Maryland Technology Development Corporation.

Prior to joining MGH, Laura served as the small business reporter at Maryland's Daily Record, where she was named the "Small Business Reporter of the Year" by the U.S. Small Business Administration. Before that, she was a legislative aide in the Maryland General Assembly's House of Delegates.

Laura graduated from Towson University with degrees in mass communications and political science. She and her husband Neal have a daughter Grace and a son, Aiden.
Ken Peluso
Senior Vice President, Interactive Development Director
Ken Peluso knows everything. Or at least it seems that way when discussing interactive. And these days, virtually all of our clients find themselves discussing this constantly evolving technology. As our Interactive Development Director, Ken is responsible for the development of fully functional Web sites with advanced content management systems, blogs, email campaigns, and word of mouth programs. He supervises our interactive project managers, who help keep projects on track and on budget, as well as a team of highly skilled programmers. He also consults on interactive strategy.

Prior to MGH, Ken supervised design and interactive at Gilden Integrated, overseeing new technology and implementing web and e-commerce strategies. He began his career as a designer, working on such brands as Campbell's Soup, Frito-Lay, and Godiva.

Ken graduated from the University of Maryland, Baltimore County, with a degree in visual arts. He and his wife Cheryl have a daughter, Morgan and a son, Ian.
Cara Citino
Senior Vice President, Interactive Strategy Director
Cara speaks an unusual language for an Internet person: English. Perhaps that's why so many of our clients hang on her every word when it comes to all things interactive. Cara directs the agency's interactive thinking and planning for a wide range of national, regional and local accounts.

Her unique ability to demystify the Web, and technology in general, is matched only by her excitement about what they have to offer today's marketers. Cara has 13 years' experience managing and developing Web sites, content management systems and banner, search and email advertising campaigns. Her work on behalf of past clients such as Coca-Cola, MasterCard, Q-Tips, Nike and Hnages gives her a depth of experience matched by few in the industry. Before joining MGH, Cara applied her skills at such companies as Weber Shandwick and Rand Interactive.

Cara graduated from Towson University with a degree in mass communications.
Ryan Goff
Vice President, WOM/Social Media Director
Ryan Goff's title changes as quickly as the world does. But one thing stays the same: This guy understands how people communicate today, and keeps a keen eye on how they'll do it tomorrow.

Ryan oversees both on- and off-line word of mouth campaigns, as well as social media marketing efforts, for clients like Texas Instruments, Papa John's, Ocean City, Maryland, and Visit Baltimore. He isn't in love with any one social media solution. Instead, he loves figuring out which one - or what combination - makes sense for a particular client. These might include ambassador programs that let customers do the selling, a video that can't help but get passed along, blog monitoring and response management, Facebook and Twitter initiatives, and more.

Perhaps his greatest skill, though, is figuring out how to integrate what he does with the rest of the agency. He's been extremely successful in adding social media components to traditional advertising and PR campaigns, pushing the needle farther for our clients.

Ryan graduated from Washington College with a B.A. in business management.

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This video for Towson University makes the case for the school to purchase Baltimore's historic Senator Theater.

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Hello, we're MGH! A Baltimore advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. But that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients. We've been at it since 1995 with great success. Take a look.

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