Advanced social networking for travelers: 7 secrets for boosting your online power (MSNBC.com)

The growing popularity of social networks, such as Facebook and Twitter, have provided consumers new ways to voice complaints and frustrations, especially within the travel industry. Airlines, car rental companies and hotels have all increased their online presence to offer better customer service by addressing complaints on social networks, but they're not listening to everyone.

In the MSNBC.com story, Ryan Goff, vice president and word of mouth/social media director, provided insight on how travel companies are more prone to listen to customers with a strong online presence. Ryan comments, "Travel companies pick and choose who to respond to in social media. You better believe that a Web celebrity with 100,000 Twitter followers is going to catch a company's attention over the casual Tweeter with only 10 friends."

Read the full article at http://www.msnbc.msn.com/id/35149665/ns/travel-tips/

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MEDIA/SPEAKING INQUIRIES Laura Crovo
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e: lcrovo@mghus.com

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Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients – whether they are in Baltimore, Washington, D.C., or Philadelphia. We've been at it since 1995 with great success. Take a look.