Advertising during a recession (Baltimore Sun)

During the recession as more viewers turn to TV for an escape, what they are finding is more ads reminding them of their economic woes. This new trend is contrary to previous advertising tendencies during hard times and conventional wisdom, which says that TV should accentuate the positive and ignore the negative.

The feature article delves into why today's advertisers are casting this past industry trend aside. "You can't be living in this world of today and just operate as if it's business as usual," says MGH's creative Director, John Patterson. "The economy reached a point where you couldn't ignore what was on everyone's mind." The article continues to discuss current trends of recovery and reinvention, moving story arcs from a troubled place to the "feel-good promise of tomorrow."

Read the full article at http://mobile.baltimoresun.com/inf/infomo?view=webarticle&feed:a=balt_sun_10min&feed:c=iraq&feed:i=48551485&nopaging=1

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MEDIA/SPEAKING INQUIRIES Laura Crovo
p: 410.902.5058
e: lcrovo@mghus.com

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Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients – whether they are in Baltimore, Washington, D.C., or Philadelphia. We've been at it since 1995 with great success. Take a look.