Baltimore PR execs transition from old to new media (Baltimore Business Journal)

In this article, the Baltimore Business Journal discussed how many public relations professionals in Greater Baltimore are rethinking how to promote their company or client. Instead of relying solely on "old media," MGH was cited as an example of a company that is successfully blending traditional PR with newer social media strategies.

Ryan Goff, our word of mouth/social media strategy director, discussed in this article how we successfully used Twitter to promote the National Aquarium in Baltimore's Dolphin Show. We got the word out about the show by reaching out to 60 people who have a strong local following on Twitter or Facebook with at least 500 friends or followers.

Ryan said the outreach resulted in "'hundreds' of tweets promoting the show and online photos that received 600 to 700 page views."

Read the full article at http://baltimore.bizjournals.com/baltimore/stories/2009/05/11/story8.html.

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MEDIA/SPEAKING INQUIRIES Laura Crovo
p: 410.902.5058
e: lcrovo@mghus.com

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Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients. We've been at it since 1995 with great success. Take a look.