Campaigning gets social (Baltimore Business Journal)

The advertising and marketing special issue of the Baltimore Business Journal featured an article about how political campaigns are incorporating social media into the campaigning mix, which included comments from MGH's Creative Director, John Patterson.

The article discusses how the popularity of social media is affecting this year's elections on a local and state level. While social media was around during the last major election year (2008), it has become more widespread and an important part of each candidate's campaign. In the article, John comments that "this year is going to be a real test of social media...four years ago, it just didn't have the impact it does now."

To read the full article, visit http://baltimore.bizjournals.com/baltimore/stories/2010/06/07/focus5.html