Make sure your marketing, ads have a 'second life' for social media (Baltimore Business Journal)

The days of simply splitting an advertising budget between radio, TV and print are over. With consumers spending 30 percent of their media day online, the task of successfully reaching your target audience has become increasingly more challenging. Marketing plans now need to be more complex, and include strategies to reach current and potential consumers through both traditional and non-traditional mediums. 

In the Baltimore Business Journal article, Andy Malis, president of MGH, provides tips to help design an advertising campaign that won't let advertising dollars and/or the message go to waste. For example, make sure your marketing plans are integrated across multiple media and prepare for the campaign to have a "second life" on the Internet through social networks such as Twitter and/or Facebook.

Read the full article at http://baltimore.bizjournals.com/baltimore/stories/2010/03/15/focus4.html?jst=pn_pn_lk