Make sure your marketing, ads have a 'second life' for social media (Baltimore Business Journal)

The days of simply splitting an advertising budget between radio, TV and print are over. With consumers spending 30 percent of their media day online, the task of successfully reaching your target audience has become increasingly more challenging. Marketing plans now need to be more complex, and include strategies to reach current and potential consumers through both traditional and non-traditional mediums.

In the Baltimore Business Journal article, Andy Malis, president of MGH, provides tips to help design an advertising campaign that won't let advertising dollars and/or the message go to waste. For example, make sure your marketing plans are integrated across multiple media and prepare for the campaign to have a "second life" on the Internet through social networks such as Twitter and/or Facebook.

Read the full article at http://baltimore.bizjournals.com/baltimore/stories/2010/03/15/focus4.html?jst=pn_pn_lk

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MEDIA/SPEAKING INQUIRIES Laura Crovo
p: 410.902.5058
e: lcrovo@mghus.com

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Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients – whether they are in Baltimore, Washington, D.C., or Philadelphia. We've been at it since 1995 with great success. Take a look.