Media buying in Baltimore (The Daily Record)

During the last few years, the face of broadcast news has changed dramatically. Competition has increased, advertising revenues have decreased, and audiences have become more distracted. To meet these challenges, media buyers — including our team at MGH — have focused on new recommendations to help clients reach their target audiences.

In the Daily Record's feature on "The changing picture of local TV newscasts," MGH's Media Director Jane Goldstrom, said, "Better technology and more information about audiences have helped media buyers target their ad purchases to get the most bang for their clients' bucks. In some cases, she said, a client's target audience (particularly if it's younger) may be better reached on the Internet than on the local news."

Read the full article at http://mddailyrecord.com/2009/11/05/the-changing-picture-of-local-tv-newscasts/.

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MEDIA/SPEAKING INQUIRIES Laura Crovo
p: 410.902.5058
e: lcrovo@mghus.com

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This series of spots for Marco’s Pizza – the fastest growing pizza company in the U.S. – takes on the nation’s biggest pizza chains.

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Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients – whether they are in Baltimore, Washington, D.C., or Philadelphia. We've been at it since 1995 with great success. Take a look.