MGH Becomes First Agency in the World to Launch Zombie Marketing Division
Baltimore marketing agency launches division dedicated to the undead; announces first zombie-focused client, Run for Your Lives
BALTIMORE (April 6, 2011) - MGH, an integrated marketing communications agency, today announced that it has become the first agency in the world to launch a marketing division solely dedicated to zombies. Additionally, it has added its first zombie-focused client: Run for Your Lives, the first-ever 5K zombie-filled obstacle course race and scavenger hunt, developed by Bel Air, Md.-based Reed Street Productions llc. Terms of the agreement were not disclosed.
MGH's new division is designed to reach zombie enthusiasts, as well as help businesses target the sometimes elusive, and often dangerous, zombie audience. Additionally, MGH will offer marketing support to individuals and companies, which have developed products and services in the event of a zombie apocalypse. Scientific experts project that 80 to 90 percent of the population could become zombies in the event of an outbreak, making this a rapidly growing and highly underserved market. MGH's unique division (read more at http://www.MGHZombie.com) will provide these businesses with a full suite of services, including but not limited to, advertising, social media, interactive marketing and public relations.
Run For Your Lives is a first-of-its-kind race in which runners will navigate a series of 10 obstacles over a 5K course, while avoiding zombies and making strategic choices to find the quickest route to the finish line. The race, put on by Reed Street Productions, will take place on Saturday, Oct. 22 in Darlington, Md. Survivors will be able to celebrate completing the race at the Apocalypse Party, featuring live entertainment, music, local celebrities, vendors, food and beer.
"With experts predicting that the zombie apocalypse could happen as soon as next year, we launched our new marketing division to ensure that businesses of all kind are able to successfully target this audience," said Andy Malis, president of MGH. "At MGH, we're always on the cutting edge of what's next with marketing, and we anticipate that the next big thing is zombies."
About MGH
MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and social media marketing.
MGH maintains a diverse client base spanning multiple industries. Current clients include Marco's Pizza, Texas Instruments, Visit Baltimore, the National Aquarium, Baltimore International College, University of Maryland University College, Towson University, Nobel Learning Communities, Ocean City, Md., Department of Tourism, Smyth Jewelers, Bozzuto Homes and Mid-Atlantic Sports Network.
Based in Baltimore, MGH is one of Maryland's largest agencies, with more than $65 million in annual billings. Visit http://mghus.com for more information on MGH and its services, or connect with MGH via: Facebook at http://facebook.com/mghus ; Twitter at http://twitter.com/mghus ; or YouTube at http://youtube.com/mghtv .
