MGH Selected by Two Papa John's Co-ops for Media Buying Services
Baltimore marketing, advertising and public relations agency chosen by Papa John's Fort Myers, Fla., and Milwaukee to conduct traditional and online media buying
BALTIMORE (April 29, 2010) - MGH, an integrated marketing communications agency, today announced the addition of two new Papa John's co-ops - Fort Myers, Fla., and Milwaukee - to its growing roster of clients. MGH has been selected to conduct traditional and online media buying in order to increase sales in both markets.
The addition of these two co-ops expands MGH's portfolio to 501 Papa John's restaurants in 24 markets, including Atlanta, Charlotte, N.C., and New Orleans, making MGH one of the largest agencies in the Papa John's system. MGH also develops creative and social media campaigns in select markets, and has twice been named Papa John's Agency of the Year.
In Fort Myers, MGH will conduct traditional and online media buying, including television, radio, online and social media advertisements. For the Milwaukee market, MGH will handle all online media buying.
"We are excited to have the opportunity to work with the Fort Myers and Milwaukee markets," said Andy Malis, MGH president. "Our familiarity with the business, coupled with our 12-year history with Papa John's, makes us confident we will be able to exceed client expectations and increase sales in both markets."
About MGH
MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and social media marketing.
MGH maintains a diverse client base spanning multiple industries. Current clients include Papa John's Pizza, Texas Instruments, Visit Baltimore, the National Aquarium, Baltimore International College, University of Maryland University College, Towson University, Nobel Learning Communities, Ocean City, Md., Department of Tourism, Smyth Jewelers and Suburban Hospital.
Based in Baltimore, MGH is one of Maryland's largest agencies, with more than $65 million in annual billings. For more information on MGH and its services, visit www.mghus.com, or connect with MGH via: Facebook (www.facebook.com/mghus); Twitter (www.twitter.com/mghus); or YouTube (www.youtube.com/mghtv).
