Miss Shirleys sees a 427percent increase in check-ins from their foursquare mayor special (Aboutfoursquare.com)

Since the launch of its Foursquare campaign -- that allows the "Mayor" to jump in front of the waiting line - launched in April, Miss Shirley's has seen a 427 percent increase in check-ins. MGH's Director of Social Media Marketing commented, "Miss Shirley's wanted to engage their customers on a different level by creating this sense of competition. It has turned into this competitive game in which Shirley's fans are pitted against one another."

To keep fans of the popular restaurant engaged in the Foursquare offer, Miss Shirley's promotes the special with sings and cards stuffed into every check.

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MEDIA/SPEAKING INQUIRIES Laura Crovo
p: 410.902.5058
e: lcrovo@mghus.com

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Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients – whether they are in Baltimore, Washington, D.C., or Philadelphia. We've been at it since 1995 with great success. Take a look.