Ocean City looks north for vacationers (Baltimore Business Journal)

The Baltimore Business Journal ran an article about how Ocean City is taking a regional approach to its marketing efforts, working with MGH to revive the popular "Rodney" advertising campaign and creating an iphone app.

The article further explains, while residents in the Baltimore-Washington, D.C., area continue to be the main target for advertising dollars, Ocean City hopes the increased advertising budget will help attract northerners who are willing to venture down to the Delmarva Peninsula.

Rodney, the lifeguard, saves ordinary people from the boredom of everyday life by resuscitating life back into the overworked through an Ocean City experience.

Read the full article at: http://baltimore.bizjournals.com/baltimore/stories/2010/05/17/story6.html

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