Ocean City looks north for vacationers (Baltimore Business Journal)

The Baltimore Business Journal ran an article about how Ocean City is taking a regional approach to its marketing efforts, working with MGH to revive the popular "Rodney" advertising campaign and creating an iphone app.

The article further explains, while residents in the Baltimore-Washington, D.C., area continue to be the main target for advertising dollars, Ocean City hopes the increased advertising budget will help attract northerners who are willing to venture down to the Delmarva Peninsula.

Rodney, the lifeguard, saves ordinary people from the boredom of everyday life by resuscitating life back into the overworked through an Ocean City experience.

Read the full article at: http://baltimore.bizjournals.com/baltimore/stories/2010/05/17/story6.html

BACK SHARE

MEDIA/SPEAKING INQUIRIES Laura Crovo
p: 410.902.5058
e: lcrovo@mghus.com

Spotlight

Two of MGH's creative designs are in the running to be featured as the cover of Baltimore magazine's Best of Baltimore issue in August. Vote now (and every day) for your favorite!

View Now

Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients. We've been at it since 1995 with great success. Take a look.