Retailers reach customers through social media sites (The Baltimore Sun)

Retailers have been slow out of the gate to jump on the social media bandwagon, but over the last year, have begun adding social media sites, like Facebook and Twitter, to their marketing mix in order to engage with consumers. Now, retailers are implementing social media strategies to offer special deals, garner feedback and create more intimate relationships with customers.

In the Baltimore Sun feature story, Ryan Goff, vice president and word of mouth/social media director, provided insight on how retailers should integrate social media tactics into their marketing to reach targeted consumers. In the article, Ryan said, "If your only tactic is social media, then you're going to miss people. It has to be part of a mix. Social media takes those traditional advertising messages to a different level."

Read the full article at http://www.baltimoresun.com/business/bal-bz.socialmedia02jan02,0,2991823.story