Social Engagement (JCK Magazine)

With the ever growing popularity of social networks like Facebook and Twitter, retail jewelers have been slow to jump aboard the social media bandwagon. The article explores the benefits - connecting with Facebook's 400 million users - and downsides as it relates to regulations about consumer promotions.

While there are many benefits to retail jewelers being on Facebook, there are severe penalties for violating its rules about promotions and contests. MGH's Social Media Marketing Director, Ryan Goff, adds, "If you're running any sort of contest, you can't require people to do anything that edits their profile or promotes your business on their walls. Offering incentives such as participation in a giveaway in exchange for clicking the "Like" button is a gray area."

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MEDIA/SPEAKING INQUIRIES Laura Crovo
p: 410.902.5058
e: lcrovo@mghus.com

Spotlight

This series of spots for Marco’s Pizza – the fastest growing pizza company in the U.S. – takes on the nation’s biggest pizza chains.

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Hello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients – whether they are in Baltimore, Washington, D.C., or Philadelphia. We've been at it since 1995 with great success. Take a look.