The faces behind Baltimore commercials (Baltimore Sun)
The article discusses the tradition of well-known Baltimore business owners who have starred as pitchmen in their commercials, and why they have been effective and successful.
Jane Goldstrom, the EVP and Media Director at MGH is quoted in the article saying "It can bring local flavor to the business. It can be a very good tactic, so people feel like they know the owner, or they can relate to the owner in some manner." To read the full article, click here.



