Towson University retains MGH as agency of record
MGH has provided university with marketing support since 1999
BALTIMORE (Oct. 21, 2009) - MGH, an integrated marketing communications agency, today announced it has been awarded a new two-year contract - with a series of one-year renewal options - to provide branding for Towson University and marketing support for its graduate school and University of Baltimore (UB)/Towson University MBA program. MGH was selected following a competitive Request for Proposal (RFP) process. MGH has worked with Towson University for 10 years.
MGH will build upon the success of the "Thinking Outside" campaign - developed by the agency in 2003 - to generate brand awareness for the university throughout the community. This multi-media campaign captures the essence of the university's mission and highlights how the achievements of students, professors and alumni impact the region.
Additionally, MGH will continue to provide marketing support for Towson University's graduate school and the UB/Towson MBA program. MGH will expand its current graduate school marketing campaign, which launched in July, by increasing its reach via traditional and online channels. MGH will also continue to implement a strategic marketing plan to increase enrollment for the UB/Towson MBA program.
"We selected MGH because of their proven track record of success in achieving our goals, and developing branding campaigns that stand out," said Ellen Stokes, associate vice president of marketing at Towson University. "We're excited to continue our working relationship with MGH and are confident that their work will allow us to show how Towson University is thinking outside."
Since 1999, Towson University and MGH have worked together to broaden the university's presence. Notable projects have included: development of the award-winning Towson Tigers logo; introducing Unitas Stadium; and development of the "Thinking Outside" campaign, which included a series of television commercials that were supported with public relations, radio, interactive and print advertising.
"In this industry, it is a wonderful achievement for an agency to continue working with a client for more than decade," said Andy Malis, MGH president. "We value our strong working relationship with Towson, and look forward to working together to continue the success we have built in branding the university and increasing enrollment during the last 10 years."
About MGH
MGH is a full-service marketing communications firm offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and word of mouth/social media marketing.
MGH maintains a diverse client base spanning multiple industries. Current clients include Papa John's Pizza, Texas Instruments, Visit Baltimore, the National Aquarium, Medifast, Baltimore International College, University of Maryland University College, Towson University, Nobel Learning Communities, Ocean City, Md., Department of Tourism, Smyth Jewelers and Suburban Hospital.
Based in Baltimore, MGH is one of Maryland's largest agencies, with more than $65 million in annual billings. MGH launched the first Word of Mouth department in Baltimore more than two years ago: blog.mghwom.com. For more information on MGH and its services, visit www.mghus.com. To view our latest creative work, visit www.youtube.com/mghtv.
