QR Code Survey Results and Executive Summary

MGH conducted an online survey to gauge awareness and usage of QR codes among smartphone users.

As QR codes are still an emerging technology – and brands struggle to determine their place in marketing campaigns – this survey aimed to uncover how many people have used QR codes, as well as how many are interested in using one in the future. And most importantly for advertisers, how likely would a consumer be to recall an ad that featured a QR code?

Key findings: Thirty two percent of respondents said they’ve used a QR code, and 70 percent said they plan to use a QR code again or for the first time. For both those that have used one and those that plan to use one, the top motivator in scanning a code is to secure a coupon or discount (53 percent and 87 percent, respectively). The survey also found that an astonishing 72 percent of smartphone users would be likely to recall an ad with a QR code.

Conclusion: In short, this data shows that: (1) consumers are interested in interacting with advertising that bears a QR code – thus, the promise of additional benefits in the form of deals, coupons, videos, sweepstakes, social media interactions, etc.; and (2) QR codes can help an ad break through the clutter by increasing the chance it will be remembered, great news for advertisers who  have already integrated a QR code strategy into a traditional advertising campaign or are looking to insert them in a future campaign.

To view full survey results, click here.

MGH is one of the only integrated agencies in the region to provide all mobile capabilities (including QR codes) under one roof — from developing the strategy, to building the application or website, to uncovering the best social media tactics, to getting a mobile campaign noticed. Learn more, or contact Andy Malis via email or 410-902-5012 to discuss your needs.