MASN, the official TV broadcast network of the Washington Nationals and Baltimore Orioles, was struggling to drive ratings for both teams. It also grappled with inefficiencies in its media buying and accurate delivery of content.
As we set out to enhance the MASN user experience, we realized very quickly that traditional ways of reaching fans weren’t enough. To make it easier for fans to connect with their teams, we had to update MASN’s approach to messaging, specifically through the use of technology.
MGH analyzed all media, creative messaging, and prior results, and then developed a multi-channel marketing strategy for the network. It included social media, as well as mobile marketing via a text-alert campaign, to make sure fans always know when and where to tune in to watch the action, and notify them when key moments are happening during games.