"This Place Looks Good."

Why a restaurant's website can help make (or break) its sales.

Poor website experiences result
in a lot of lost business

68%

of diners have been discouraged
from visiting a restaurant
because of a restaurant's website

62%

of diners have been discouraged
from ordering delivery or takeout
because of restaurant's website

Restaurant diners
visit websites
before ordering

77%

of diners visit a restaurant's
website before they dine in
or order takeout or delivery

Website quality plays a deciding
factor in where customers dine

30%

have been turned off
by menus that are
difficult to read

33%

have been turned off
by difficult navigation

30%

have been turned off
by websites that look
old and outdated

Mobile plays a considerable role

56%

of diners say mobile-friendly websites
are very important

36%

have been discouraged from ordering
food from a restaurant because its
website wasn't mobile friendly

Food photography can entice or turn away

45%

specifically look for food photos when
visiting a restaurant's website

36%

have been discouraged from visiting a
restaurant because of food photography

Survey conducted by

Modern Marketing for Restaurants


mghus.com

Stats are based on a national survey of 1,101 U.S. adults age 18 or older who dine in or have takeout or delivery from a restaurant at least once a month and who are at least somewhat likely to visit a restaurant website before they dine in or have takeout delivery from a restaurant.