Poor website experiences result
in a lot of lost business
68%
of diners have been discouraged
from visiting a restaurant
because of a restaurant's website
62%
of diners have been discouraged
from ordering delivery or takeout
because of restaurant's website
Restaurant diners
visit websites
before ordering
77%
of diners visit a restaurant's
website before they dine in
or order takeout or delivery
Website quality plays a deciding
factor in where customers dine
30%
have been turned off
by menus that are
difficult to read
33%
have been turned off
by difficult navigation
30%
have been turned off
by websites that look
old and outdated
Mobile plays a considerable role
56%
of diners say mobile-friendly websites
are very important
36%
have been discouraged from ordering
food from a restaurant because its
website wasn't mobile friendly
Food photography can entice or turn away
45%
specifically look for food photos when
visiting a restaurant's website
36%
have been discouraged from visiting a
restaurant because of food photography
Survey conducted by
Modern Marketing for Restaurants
Stats are based on a national survey of 1,101 U.S. adults age 18 or older who dine in or have takeout or delivery from a restaurant at least once a month and who are at least somewhat likely to visit a restaurant website before they dine in or have takeout delivery from a restaurant.