Too few marketers take the time to truly understand senior citizens. Often, they are depicted more as caricatures than people with real needs and desires. Erickson Senior Living is different. They understand the apprehensions seniors have about moving to care facilities. And they asked MGH to help them prove it. We created a series of brand-response television commercials using real residents, and addressing their real-life concerns. Because respect is a powerful marketing tool.
- BRAND STRATEGY
- CAMPAIGN DEVELOPMENT
- VIDEO PRODUCTION/MANAGEMENT
