Celebrity chef Fabio Viviani hired MGH to help disrupt the dessert world. Challenge accepted. We dialed up a brand refresh to help his Chicago-based JARS franchise become the envy of the sweet treat universe. This new brand guide is filled to the brim with eye-popping visuals and unforgettable messaging that’s helped JARS become one of the fastest growing franchises in the US.
- BRAND MESSAGING
- BRAND GUIDELINES
- POINT-OF-PURCHASE
- SOCIAL MEDIA
- SIGNAGE DESIGN
- PACKAGE DESIGN


