Increasing
leads at
proton speeds.

The Maryland Proton Treatment Center pioneered life-saving proton therapy, an alternative to chemotherapy and radiation for cancer. But not enough people knew about this option, let alone understood it. MGH created a campaign, “Ask for Protons,” that changed all that. Through memorable television and radio advertising, and a revamped website, we’ve educated the public and contributed to a 200% increase in self-referral leads.