OLD BAY
 

Making "Old"
new again.

Why would OLD BAY, the iconic Baltimore-based seafood seasoning, need help with marketing? Because despite the brand’s popularity in the mid-Atlantic, sales were flat. People loved it, but rarely used it. Over a series of summers, we re-ignited consumers’ passion for the product, first in Baltimore and later throughout the East Coast.

  • Television
  • Digital banners
  • Print
  • Outdoor
  • Radio
  • Social media
  • Food truck design
  • Untraditional signage (Airport)
  • Microsites
  • In-store signage/displays
  • Limited-edition packaging design
  • Bus wraps