PORTER-CABLE is a legendary power tool brand that virtually invented the industry. But a century later, the brand had lost its way. So Stanley, Black & Decker asked MGH to redefine PORTER-CABLE for a new generation of users: People who live off the grid, on their own terms, preferring to build it, and fix it, themselves. It was less a marketing campaign than a mission, to reclaim the brand’s former glory.
- Video strategy & production
- social media
- microsite
- packaging design
- branding
