I’ll start this blog entry with an honest admission. I love listening to the Howard Stern Show. I’ve listened to it most days for the past 15 years. Listening to Howard Stern’s conversational, real approach to radio is the best way for me to start my day. And millions of people agree with me, even [...]
YOUR COMPANY NEEDS A FLIP CAM
When talking social media with potential clients, it’s not uncommon for us to hear the phrase, “But we don’t have anything to say.” Companies new to social media often struggle to think of content that will engage their audience while supporting their brand. And it’s natural for them feel pressure to think of “something to [...]
THOUGHTS FROM MY SHOWER…ABOUT SOCIAL MEDIA MARKETING
I was taking a shower yesterday when I came to an important realization. It wasn’t about my hygiene. Well actually, it was, but not in the way you’d think.
It was about Old Spice and its recent social media marketing campaign, which was one of the biggest marketing stories of the summer.
The July campaign, which featured [...]
FACEBOOK PLACES BRINGS PAGES REDESIGN
*Updated August 24, 2010* AllFacebook has released some additional details about the merging of a brand’s Facebook Page and Place. Here’s what we’ve learned thus far:
In order to begin the merge process, business owners will first be asked to visit their Place to claim that business as their own. The easiest way to do this is [...]
FACEBOOK PLACES HAS CHECKED IN
*Updated August 24, 2010* It finally happened. During an over-the-top press conference on August 18th, Facebook launched what many have dubbed as its “Foursquare Killer,” Facebook Places.
Once fully rolled out, Places will allow Facebook’s millions of users to “check-in” to the physical locations they visit via their mobile devices, and then broadcast their locations to [...]
BUSINESS OWNERS CAN NOW RESPOND TO REVIEWS ON GOOGLE
Earlier this week Google revealed a brand new feature for verified business owners who have Google Places accounts. This new feature allows business owners to personally respond to reviews posted to Google about their business.
This is a huge opportunity for business owners. It will allow them to create personal relationships with some of their best [...]
LET’S GET PERSONAL
In reading ADWEEK recently, I noticed that Pfizer’s Advil brand is on the market for a new agency. What struck me is that the RFP (request for proposals) notes that Advil is seeking a firm that can forge “deep emotional engagement and connections” between its brands and consumers, and “address key category issues beyond product [...]
CHANGE IS GOOD
During the next few weeks, About.com will roll out a new campaign – “Need. Know. Accomplish.” – designed to make its brand message clearer. As a site that bills itself as “a valuable resource for content that helps you to solve the large and small needs of everyday life,” the change is a much-needed evolution [...]
BP MIGHT AS WELL STAND FOR BAD PRESS
While BP has beefed up its online presence and continues its advertising campaign, now featuring a BP rep from the Gulf (gee, maybe that should have been your first move?), the company is still facing much public scrutiny. Yesterday, I read an article about how BP sent a letter to Florida Governor Crist, refusing to [...]
