At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

bb.q Chicken

// restaurant
situation

With over 2,500 locations in South Korea, bb.q Chicken enjoyed a cult-like following fueled by K-pop and K-drama partnerships, but had little brand recognition in the U.S. To succeed, the brand needed to break into a crowded fried chicken market dominated by established competitors.

solution

MGH introduced bb.q Chicken to U.S. audiences by celebrating its Korean heritage while building local relevance. We developed a bold new brand voice and tagline: “Real Crispy. Real Korean” and launched multi-channel campaigns across social, digital, PR, and influencer marketing to bridge cultures and drive trial.

results

bb.q Chicken has since surpassed Bonchon in U.S. store count and become one of the fastest-growing restaurant franchises nationwide, achieving coast-to-coast expansion and significant gains in brand awareness.

bbq social screenshot
bbq social screenshot
bbq social screenshot
bbq website mockup

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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