At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

Mason’s Famous Lobster Rolls

// restaurant + franchise
situation

Mason’s, born in Annapolis, MD, quickly gained a cult following for its unique lobster rolls and loyal base of seafood lovers. The challenge was expanding into non-coastal markets without losing the brand’s East Coast charm.

solution

MGH repositioned Mason’s by highlighting authenticity, quality, and simplicity. Creative was tailored to each market, making lobster craveable and approachable, even in landlocked states, while leveraging branding, website, email, social, PR, and influencer marketing to build awareness and appeal.

results

Since its rebranding, Mason’s has grown from a single-location brand to an international franchise, achieving steady unit growth and strong sales across domestic and global markets.

Masons in store poster
Masons in store poster
Masons in store poster
masons poster
Masons tagline poster
Masons influencer screenshot
Masons influencer screenshot
Masons influencer screenshot

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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