At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

Binggrae

// CPG
situation

Binggrae, a South Korean food and beverage company that sells products like milk, ice cream, and snacks, came to MGH in 2023 through a referral from another Korean-based company. At the time their products were sold globally with several items sold in the U.S. Sales primarily were focused on Asian supermarkets, like H Marts and Lotte Market, but their goal was to redesign their packaging in order to appeal to a wider audience by entering mainstream grocery stores.

solution

Through internal and external research, MGH helped Binggrae name and redesign packaging to help appeal to an American audience and mainstream grocery stores.

results

Binggrae’s Excellent and Noir Bars are now available in grocery stores nationwide. Additionally, Samanco, our first major launch into mainstream retail, earned a prestigious Red Dot Award for design excellence, validating both commercial and creative success.

Binggrae samanco packaging
Binggrae excellent packaging
binggrae cans

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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