First of all, it’s not about us.
At MGH, it’s always about you. Where you want to go, what’s holding you back, and how we can help. That said, you might want to know a little more about who we are.
We’re a group of people who aren’t full of s—. Because sadly, too many agencies are.
We don’t do “proprietary processes.” We don’t bombard you with Venn diagrams, brand pyramids or marketing funnels. And we don’t make up words to describe our services.
We’re just experienced. And nice. And easy to talk to. So…maybe you should?
These are the words we live by every day at MGH. Because we’d rather be full of good ideas than full of ourselves.
You want an agency that not only understands your goals, but also your values and challenges. Having been a client himself, Andy Malis knows what it takes to be a true marketing partner. As the agency’s CEO, he sets the tone for everyone else.
With nearly 30 years of advertising and marketing experience, Andy is an active, hands-on advisor and strategic planner to the agency’s clients. He prides himself on keeping MGH from becoming obsolete in a Modern Marketing world. And he insists on staying ahead of trends and inspiring his staff to think bigger every day, so your company can grow stronger every day.
When you’re buying media, you want someone who can effectively negotiate the very best deal for your budget and goals. With more than 30 years of experience, Jane Goldstrom has learned the secret: Be nice, but be tough.
Jane has built fair and honest relationships with media reps across the country. Overseeing the agency’s robust media division, she instills that practice in every buyer and planner at MGH. Jane and her team put together plans that work around your budget. Using innovative strategies, value-added promotions, sponsorships and bonus spots, Jane and her team will make sure you get every dollar’s worth (and more).
As a co-founder, she also shared Andy Malis’ mission of creating an agency where employees are put first. Since 1995, her focus on day-to-day operations of the agency as President is just as much of a priority as her duties as Media Director.
As Chief Creative Officer, Dave guides the creative product and reputation of MGH. He approaches each client and project as a challenge to create unique, memorable work to help achieve each specific goal. For him, it’s not just what’s new or cool. He taps into research, trends and strategic thinking to develop campaigns that get attention and results.
Dave leads a diverse group of creatives, including art directors, content creators, copywriters and interactive designers. From this group, he manages teams that collaborate on a wide variety of work — from billboards and TV spots, to banners and branded content, and everything in between.
With more than 20 years of industry experience, Dave is still an art director at heart and continues to create award-winning work for many of MGH’s current clients. He also has the coolest office at the agency, just don’t touch his guitar.
Chris McMurry joined MGH’s public relations department in 2004, just one year after graduating from Syracuse University. Over the years, he’s helped grow the agency’s diverse client portfolio, bolstered its public relations and crisis communications strategy, and helped shape the firm’s structure to what it is today.
Chris wears many hats at MGH: As Chief Operations Officer, he focuses on improving the human element of the agency. As Public Relations Director, he oversees the ever-evolving media landscape and determines where MGH’s partners can play a role. As Account Management Director, he’s changing what “client service” means .
He frequently speaks at industry conferences and events, is a Washington sports enthusiast and a proud dog owner.
Anyone can set up a Facebook or Twitter account, but it’s what you do next that matters most. As the head of the first social media marketing department of its kind in the mid-Atlantic area, Ryan Goff knows what it takes to successfully engage your current and potential customers online in order to grow your business.
Whether it’s implementing ambassador programs where customers do the selling, monitoring and providing rapid responses to online comments or building a dynamic presence on Facebook, Twitter, Instagram or the next big thing, Ryan helps turn companies into the social butterflies they should be.
Ryan frequently comments on industry news and trends, and has been featured in Adweek, ABC News, The Wall Street Journal, Mashable, The Associated Press, The Baltimore Sun, MSNBC.com, Baltimore Business Journal and the Social Media Examiner.
As MGH’s Chief Financial Officer for more than a decade, Shelley Welsh’s experience managing the agency’s accounting responsibilities makes her one of the few employees in the company’s history to touch each client in one way or another. From billing to media authorization management, Welsh keeps track of every dollar that moves in and out of MGH’s walls.
Your media plan needs to be smart. The right medium needs to reach the right people at the right time. Mike Skandalis makes smart media plans and buys. He presides over hundreds of thousands of dollars’ worth of analysis platforms that allow him to research your audiences and their behaviors, ratings, geographies, consumer tendencies, demographics, psychographics and more.
With nearly 20 years of experience, he determines the best markets in which to run your campaign. He manages and supervises a team of planners, buyers and assistants in the development of your integrated marketing plan.
Mike also measures ROI to ensure your plans gets results and can be tracked. Pretty smart, huh?
Whether you’re adding an interactive component to your marketing campaign, or launching a new website, there’s a wide range of factors to consider, from design and development to user experience and keywords.
That’s where Katie Cresswell shines. She oversees each piece of the interactive puzzle, from planning to launch, to ensure every element has been considered before anything goes live. Katie has more than a decade of interactive marketing and account management experience, and excels at seeing projects to completion on time and on budget.
She also works with our team of interactive strategies to develop campaign and website tracking recommendations to ensure interactive campaigns and components are measurable.