As we inch one step closer to 2026, the MGH social media team looked back on this past year and built a list of the Meta trends, quirks, and… issues we’re officially ready to leave behind.
6 Meta Quirks We’re Leaving Behind in 2025
1. Inconsistent image sizes across platforms
Listen Instagram. We get it. You wanna be different. But those 270 extra pixels we gained when you switched from the standard 1080×1080 to 1080×1350 feed posts are really not worth the pain.
2. Facebook notifications that won’t quit
As natural worriers, we love a good notification. But we don’t need a team-wide push notification to our personal accounts every time an ad clears a hurdle we expected it to clear.
3. Meta (non)-support
If Meta spent half as much time calling advertisers as they did fixing Page / Ad account access issues, we’d have a helluva 2026. Dear Mr. Z, please give your advertisers consistent support and acknowledge that Page / Ad account access is as important – if not more important – than anything else you’re doing over there.
4. Advantage+ Creative force feeding
Stop trying to make Meta Advantage+ Creative Enhancements happen. If we wanted music or dynamic overlays on our ads, we would have put them on ourselves. And your AI creative? Don’t even get us started. At the very least, keep settings consistent when we’re duplicating ads. Two examples of AI created ads Meta whipped up for our chicken sandwich client that is most certainly not McDonald’s.
5. Moving target metrics
In the words of one of America’s greatest singer/songwriters, “Why’d you have to go and make things so complicated?” “Impressions” are now “Views”? “Reach” is now “Viewers”? And those organic KPIs don’t even match up with their paid counterparts? Do you secretly hate those of us who have to do YoY reporting?
6. Meta rep phone calls
The only people who should be calling me after 7 PM on a weeknight are…*checks notes* nobody. We’re stoked that you’re our new rep and ready to help drive strategy for some ad account we haven’t managed in 7 years, but an email would suffice.
We still love you, Meta. Despite the quirks, the changes, and the occasional freakouts when you randomly log us out of our accounts, Insta and FB remain core parts of our clients’ mix.
But as we head into 2026, we’re just asking for a little more consistency, a little less chaos, and maybe….just maybe…a few less late-night phone calls from Meta reps.