MGH is a proud member of the Specialty Food Association (SFA) – a trade organization representing more than 3,800 businesses, including artisanal, gourmet, and natural foods – and recently attended the organization’s 2024 Summer Fancy Food Show at the Javits Center in NYC.

Aside from being too full to move, we had a great time tracking trends, enjoying (a lot of) food samples, seeing old and new friends, and strolling through the vast floor.

Some of this year’s top trends included:

🌶️ Turning up the Heat: Spice was everywhere, with numerous new hot sauce brands and spicy twists being added to nearly every product category.

🥨 Elevated Snacks: The snacking world is evolving with innovative options like rice-based popcorn and protein-packed chips made from chicken, offering a fresh take on traditional snacks.

🇰🇷 Spotlight on Korean Cuisine: Among the 56 countries represented, Korea truly stood out with its culinary delights such as bulgogi, kimchi, ice cream treats, and tteokbokki featured prominently throughout the conference.