At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

16 Handles

// restaurant
situation

16 Handles had a strong NYC presence and loyal fans, but was struggling to stand out in the crowded frozen yogurt category. The brand needed a clear point of differentiation to grow beyond its core urban market.

solution

MGH repositioned 16 Handles as a soft-serve dessert destination, not just another fro-yo shop. We refreshed the brand’s creative and introduced a new tagline — “Let the Good Times Swirl” — to engage both loyal customers and first-timers, strengthening overall brand perception.

results

The repositioning drove same-store sales growth, improved brand perception, and ultimately led to the brand’s acquisition by celebrity investor Danny Duncan, injecting new energy and visibility into its next chapter.

16 handles poster
16 handles poster
16 handles social ad
16 handles social ad
16 handles social ad
16 handles outdoor collage

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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