At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

Epic Wings

// restaurant + franchise
situation

Epic Wings had a loyal following and strong sales in San Diego, but faced low brand awareness in non-adjacent markets with high competition.

solution

MGH redefined Epic Wings under the “epic” umbrella, creating a bold brand personality, refreshed visual identity, and messaging that positioned it as more than just another wing restaurant. From in-store signage to digital campaigns, the brand was made craveable, shareable, and scalable, supported by branding, advertising, influencer marketing, email, and merchandise design.

results

The repositioning drove sales growth in both core and new markets, while increasing brand consistency, relevance, and overall market presence.

epic wings ads collage
epic wings rewards app
epic wings 1982 beer can
epic wings dry jan poster
epic wings dry jan poster
epic wings dry jan poster

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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