At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

Hot Dog on a Stick

// restaurant + franchise
situation

Hot Dog on a Stick, known for its Santa Monica location, bold uniforms, and fresh-stomped lemonade, had a nostalgic following, but was largely confined to mall food courts. The nostalgic brand needed to reach a younger generation and expand into new markets.

solution

MGH reimagined Hot Dog on a Stick as a lifestyle brand, leveraging social-first creative, influencer content, bold design assets, and strategic brand partnerships. From Instagram-worthy merch drops to a lemonade-beer collaboration with a popular West Coast brewery, the campaign generated buzz while preserving its iconic spirit.

results

The repositioning drove 5% YoY same-store sales growth, a 2,214% increase in social engagements, and a 35% growth in followers, while ad CPM decreased by 53%. The brand was subsequently acquired by FAT Brands and is now considered a standout property in their portfolio.

5%
YoY sales growth
2,214%+
social engagements
35%+
social followers
53%
decreased in CPM
hotdog on a stick apparel
hotdog on a stick stranger things feature
hotdog on a stick halloween screenshot
hotdog on a stick social images

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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