At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

NaturaLawn of America

// franchise
situation

Despite the quality of its services and long-standing presence, NaturaLawn struggled with low brand awareness and high lead costs, frustrating franchisees and limiting growth.

solution

MGH implemented a multi-pronged approach combining digital advertising, PR, influencer marketing, and strategic partnerships. Bold, differentiated creative highlighted NaturaLawn’s unique value, helping the brand stand out in a crowded market, while driving engagement and lead generation.

results

The campaign delivered a 78% decrease in cost per lead, a 123% lift in brand awareness, 1 billion earned media impressions and $9.5 million in earned media value, positioning NaturaLawn for strong seasonal growth.

78%
decrease in CPL
123%
lift in brand awareness
1B
earned media impressions (value of $9.5 million)
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naturalawn poisoning you social
naturalawn pesticides social screenshot

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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