At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

OLD BAY

// CPG
situation

When OLD BAY and McCormick first engaged MGH, the brand had lost some of its luster. Sales were stagnant, even in Baltimore where the brand was most beloved, and with no active marketing, it had lost connection with its core customers.

solution

MGH tapped into Marylanders’ deep emotional connection to OLD BAY, turning quiet fans into proud advocates. Real locals starred in billboards and digital ads written in “Balmorese,” and a 40-foot can installation downtown created buzz. The campaign combined website, advertising, guerilla, PR, and influencer efforts to engage existing fans and attract new audiences.

results

The campaign drove double-digit year-over-year sales increases and extensive local media coverage. Subsequent campaigns helped OLD BAY expand regionally with additional double-digit growth, and the creative work earned four national ADDY Awards.

old bay assets collage

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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