At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

PayMore

// franchise
situation

PayMore was experiencing rapid growth and needed support in redefining its messaging and visual identity to match its expanding footprint. As new franchisees were onboarded, there was a growing need to clearly define who PayMore is, what it stands for, and where the brand is heading. Without a consistent brand direction, there was confusion in the marketplace around what PayMore represented, and the brand risked being perceived as a local pawn shop. PayMore’s goal was to evolve from simply being a store into a recognizable, trusted brand with a consistent identity and positioning across all locations.

solution

We developed comprehensive brand guidelines that established a clear and cohesive visual identity and messaging system. These guidelines included brand execution examples and marketing brand standards to ensure consistency across all touchpoints. By aligning messaging with the brand’s mission and values, the guidelines told a unified story that franchisees could confidently implement. This provided PayMore with the clarity, structure, and marketing tools needed to protect the brand’s essence while scaling quickly nationally and internationally.

paymore ads
paymore social ads
paymore social ads
paymore social ads
paymore in store graphic
paymore in store graphic

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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