At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

Round Table Pizza

// restaurant + franchise
situation

Round Table Pizza faced inconsistent branding due to fragmented franchisee efforts and pressure from competitors who were winning on price. The brand needed to align its identity with a premium positioning and drive consistency across its system to help drive growth.

solution

MGH supported the launch of a full rebrand, introducing a striking visual identity, a new “Pizza Royalty” tagline, and artisanal positioning. A comprehensive brand voice guidelines ensured consistency across all mediums. Next came a far reaching marketing campaign spanning TV, digital video, social content, and PR. And we redesigned the website around the new identity, emphasizing online ordering to help boost sales.

results

The rebrand delivered a 10x return on ad spend and under $3 cost per online order. It also strengthened Round Table’s market position, contributing to one of the largest restaurant acquisitions in recent history.

10x
return on ad spend
<$3
cost per order
Round Table pizza website screenshots

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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