At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

Santa Monica Brew Works

// CPG
situation

We began working with Santa Monica Brew Works, a California-based craft brewery, following a successful partnership project that we executed on behalf of Hot Dog on a Stick. SMBW approached us seeking elevated can designs that would better reflect the quality of their product and help them stand out in an increasingly competitive craft beer market. As their brand continued to grow, they also needed cohesive creative support across multiple touchpoints to ensure a consistent and recognizable presence both in-store and in the market at large.

solution

We designed more than 18 custom can labels that brought a bold, elevated look to SMBW’s core and seasonal offerings. In addition to can designs, we also supported larger-scale branding initiatives, including variety pack boxes, crowlers, in-store signage, murals, merchandise, and a full semi-truck delivery trailer wrap. By extending the visual identity across packaging, retail, and on-site brewery branding, we helped create a cohesive, high-impact brand experience at every consumer touchpoint.

Santa Monica Brew Works the Works can
Santa Monica Brew Works the Godmother can
Santa Monica Brew Works
Santa Monica Brew Works

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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