At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

Soccer Shots

// franchise
situation

In 2017, Soccer Shots, an international franchise program that provides children ages 2-8 with a developmentally appropriate soccer and character development experience, came to MGH looking to increase enrollments and reduce cost per enrollment/acquisition through digital campaigns, while delivering a higher overall return on investment with a minimal increase in ad spend across 135 territories, with 20-30 programs per territory.

solution

MGH launched an overhaul of Soccer Shots’ digital and paid social campaigns, reallocating channel budgets, adjusting audiences, and using new creative customized for each market.

results

With this switch in strategy, MGH 2X the number of enrollments with a moderate budget increase, decreased the cost per enrollment by $6.50, and drove an additional $165,000 in revenue — well exceeding expectations.

2X
the number of enrollments
$165K+
in incremental revenue
$6.50
decrease in CPL
soccer shots social collage

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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