At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

UTZ Snacks

// CPG
situation

UTZ Potato Chips turned to MGH to help rekindle its connection with Baltimore, a city where many residents grew up with the brand, but had lost touch over time.

solution

MGH created a campaign that celebrated UTZ as a true local favorite. Through radio and outdoor creative centered around key moments like the Super Bowl, the work tapped into Baltimore’s nostalgia and love for hometown brands. Radio spots ran on seven major stations, supported by a full-sized billboard on the city’s busiest expressway and posters throughout key neighborhoods.

results

The campaign successfully reestablished the brand’s emotional connection with Baltimore consumers, reigniting local pride and brand affinity, and helping to grow sales.

UTZ Outdoor billboard
UTZ Outdoor billboard

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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