At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

ZIPS Dry Cleaners

// franchise
situation

ZIPS Dry Cleaners, a discount chain with over 50 locations in D.C., MD, PA, and VA, faced declining sales and waning consumer interest despite its flat-rate pricing of $2.29 per garment.

solution

MGH set out to demystify the dry cleaning process and dispel the perception that discount pricing meant lower quality. Campaigns emphasized value, reminding customers — especially women, who often face higher dry cleaning costs — that quality cleaning doesn’t have to come at a premium.

results

The campaign drove an 8% increase in sales and brought in more than 80 new weekly customers per store, revitalizing traffic, as well as brand perception.

8%
increase in sales
80
new customers weekly
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Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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