Baltimore agency selected to handle media planning and buying for the public educational institution, the second-largest community college in the United States with six campuses in Northern Virginia
BALTIMORE (June 21, 2016) – MGH, a full-service marketing communications agency, today announced it will handle media planning and buying for Northern Virginia Community College (NOVA) for its 2016-2017 enrollment campaign, which kicks off this fall. NOVA is the largest public educational institution in Virginia and the second-largest community college in the United States, with more than 75,000 students.
MGH will develop a media strategy to drive enrollment for all of NOVA's six campuses in Virginia, which are located in Alexandria, Annandale, Loudoun, Manassas, Springfield and Woodbridge, as well as its centers in Manassas and Reston and its online learning program, Extended Learning Institute (ELI). The agency will provide a more targeted and efficient campaign for the institution, which will include print, radio and outdoor advertising elements.
"MGH has a long history of working with higher education clients, and we look forward to channeling that vast experience in our new partnership with Northern Virginia Community College," said Jane Goldstrom, president and chief operating officer of MGH. "We are thrilled to have been selected by NOVA to help drive enrollment starting this fall, and we will be leveraging our media planning and buying expertise and knowledge of the mid-Atlantic market to help NOVA achieve its goals."
NOVA is accredited by the Southern Association of Colleges and Schools Commission on Colleges and offers 77 two-year degree programs, 15 Certificate Programs, and 61 Career Studies Certificate Programs.
Based in Baltimore, MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, strategy, development and marketing), market research, direct response, relationship marketing and social media marketing.
MGH maintains a diverse client base spanning multiple industries. Current clients include MASN, McCormick/OLD BAY, M&T Bank, Bray & Scarff, The Greene Turtle Franchising Corporation, Ocean City, Md., Department of Tourism, Nobel Learning Communities, Inc., Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker, ZIPS Dry Cleaners and University of Maryland Medical System.
Visit http://www.mghus.com for more information on MGH and its services or connect with MGH via: Facebook at https://facebook.com/mghus; Twitter at https://twitter.com/mghus; or YouTube at https://youtube.com/mghtv.