TikTok: Counting Down our Favorite Branded Content

“Should we have a presence on TikTok?” This is the question on the lips of nearly every brand manager as we head toward the end of 2019.

And rightfully so. The short-form video app has been downloaded over 1.2 billion times as of June 2019 (Business Insider) and continues to gain incredible media attention for its popularity among teens.

But before your brand dives into yet another social network with an uncertain future, it’s important to recognize the unique style of content that works on this platform. Because what works for your mom’s social network - Facebook - certainly won’t work on TikTok.

Take a look at some of our favorite user and branded content from recent months for inspiration:

Washington Post

The Washington Post has a dedicated manager and uses a regular cast of characters to create TikTok content on a daily basis.

Chipotle

Chipotle has seen major success with the #ChipotleLidFlip and #GuacDance challenges, resulting in major buzz and sales.

NBA

The NBA showcases a lighter side of the brand with fun videos featuring athletes and mascots, game highlights, and fan dances.