Blog & News

02.23.17 / Social Media Blog Image

#GoingViral: What it takes to be an internet “star”

You’ve seen them all – a dress with a pigment problem, a giggly mom with a crush on Chewbacca, and the red sweater-clad, mustachioed man called Bone. Viral moments are becoming an increasingly regular occurrence. It’s such a sought-after situation that clients are beginning to ask us the same question?

02.15.17 /Digital MarketingBlog Image

Embracing Digital Disruption

​I recently read an article by Business Insider that said, “For the last 20 years, digital has disrupted print. For the next 20, it will disrupt TV.” So t...

02.10.17 /PRBlog Image

Part 2: Three Tips to Help Prep for TV Coverage

As a follow up to my first post, I've written a second post that includes a few tips on how to prepare for TV coverage

02.06.17 /AdvertisingBlog Image

Super Bowl LI: An exercise in strategic pandering

​If you were looking to escape politics for a few hours during the Super Bowl, this year’s advertisers weren’t interested in helping you. Many abandoned the ...

02.03.17 /PRBlog Image

Part 1: Best Practices for Securing TV Coverage

Behind many TV interviews is a hardworking public relations professional who worked to secure the opportunity on behalf of a client. And while what airs on T...

02.02.17 /MGH Press ReleaseBlog Image

MGH Welcomes Seven New Hires

MGH announces it has added seven new employees to its account services, digital marketing, media and social media marketing teams.

01.27.17 /Social MediaBlog Image

This Historical Moment is Brought to You by Facebook

It’s hard to overstate the role that social media has played in American politics over the last decade, but the fact that Hillary Clinton referenced a massiv...

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