Blog & News

12.07.17 / PR Blog Image

'Tis the Season to be Pitching

So, make sure you don’t just take things at face value. Try and push your clients to help break through the holiday clutter to increase your chances for coverage.

11.29.17 /Social MediaBlog Image

Facebook's Next Target: Yelp

Facebook’s quest to eliminate its competitors and be involved in every element of your digital life is far from over. The latest proof of this is the re-laun...

11.16.17 /AdvertisingBlog Image

1K Ideas in a 4K World

The next generation of online video will, by necessity, need to be driven by ideas – in particular, ideas that support an overall brand message. Otherwise, a...

11.09.17 /AdvertisingBlog Image

Did New Marketing Tactics Make iPhone X the Greatest iPhone Yet?

These new tactics Apple employed were done in a strategic way to really increase excitement and elevate the desire of consumers. Were these tactics successfu...

11.01.17 /AdvertisingBlog Image

Navigating TV Waters in a Political Storm: 2018 Elections

Agencies, TV stations, and media consultants across the nation are certainly anticipating the storm brewing inside the D.C. Beltway. As we enter another poli...

10.27.17 /AdvertisingBlog Image

Millennials Are Not Your Target Audience

So why are we talking about generations and what do they really mean? We are shaped by the political, economic and social events that occurred during our com...

10.19.17 /PRBlog Image

5 Simple Steps for Writing About Complex Stuff

In the end, there's really no getting around it: Writing about complex material can be HARD. While the steps to being successful seem simple, they require a ...

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