Blog & News

07.16.18 / Digital Trends Blog Image

What’s MGHappening in Social Media: July 16, 2018

Facebook’s latest advertising feature allows users to virtually “try on” clothes and makeup by way of augmented reality (AR). The ads will appear in the newsfeed just like any other Facebook ad, but will be accompanied by a “tap to try on” option in the photo.

07.09.18 /Digital TrendsBlog Image

What’s MGHappening in Social Media: July 9, 2018

Snapchat has launched new geofenced Lenses at Disney, Universal and Six Flags theme parks, making for augmented reality (AR) experiences in the parks.

07.02.18 /Digital TrendsBlog Image

What’s MGHappening in Social Media: July 2, 2018

Facebook is adding reactions – Like, Love, Haha, Wow, Sad and Angry – to Stories.

06.29.18 /AdvertisingBlog Image

Three Takeaways from FCMC

Last week, MGH’s Matt Owings traveled to Atlanta for the Franchise Consumer Marketing Conference. Here are his three main takeaways from the event.

06.25.18 /Digital TrendsBlog Image

What’s MGHappening in Social Media: June 25, 2018

Facebook research has found a new machine learning method which could retouch closed eyes in photos, meaning that if someone blinks in a group shot, Facebook...

06.18.18 /Digital TrendsBlog Image

What’s MGHappening in Social Media: June 18, 2018

Facebook continues to roll out new changes to the platform to protect users data while Instagram and Twitter have added new features to their platforms effec...

06.13.18 /Social MediaBlog Image

Dos and Don’ts of Finding Your Brand’s Voice

It’s one thing to demonstrate a brand’s voice through a thought-out campaign carefully crafted over time. It’s another to bring your brand to life on social ...

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