02.25.16
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Social Media
After what seemed like a year (24 whole hours), we finally have the results from our Snapchat On-Demand Geofil…
02.25.16
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Advertising
As we collected results from our Snapchat Geofilter test we couldn’t help but think of the implications f…
02.24.16
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Social Media
If you’ve ever found yourself wishing that Facebook allowed you to express yourself beyond a simple like, it…
02.23.16
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Social Media
For a one-day budget of $35, we designed a simple filter, set a radius around our office building and encourag…
02.22.16
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Social Media
That said, the social advertising game changes today with the launch of Snapchat’s new On-Demand Geofilter s…
02.19.16
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Advertising
There are elaborate lighting setups. You’ve got the “stand-in” food and the “hero” food. And of cour…
01.19.16
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Advertising
Here’s my challenge for 2016. Be the customer and define yourself from their point-of-view. Mystery shop y…
01.05.16
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Advertising
Cancer is going to lose, they tell you. No disclaimers. No, “Your results may vary.” Nothing.…
12.13.15
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Advertising
The lesson is clear. You can’t let your media habits influence your advertising plans.…